Exquisite Sustainable Eyewear that Doesn’t Compromise
Founded by the Bird brothers in Devon, Bird Eyewear is one of the UK’s fastest growing eyewear brands. Their thoughtful frames are innovative masterpieces, thanks to their ability to combine exceptional quality and designs, while also being a leader in sustainability. The result is an exquisite collection of frames made from Bird’s own innovative bio-acetate, alongside recycled alloys, and repurposed materials.
As well as being the highest scoring B-Corp in the eyewear industry; Bird are multi-award winning, including Frame of the Year winners at the Optician Awards and the Love Eyewear Awards. This has led the brand to release collaboration frames with well-known names such as WWF and RSPB. Bird have pioneered the fastest growing glasses recycling scheme in the UK, which is free of charge to their stockists. Waste frames are processed in Exeter, Devon with useable pairs given a second life, and waste materials turned into new cases.
Commitment and Vision:
Based in the greenest city in the UK; nature is at the heart of what Bird does and is reflected in every pair of Birds, whether creating new innovative materials or planting forests. Founders, Ed and Lawrence have taken an innovative approach to eyewear from the start, with beautifully crafted frames and a no-compromise approach to creating eyewear inspired by nature that has the highest-quality premium finish. In 2024 the team opened The Nature Lab in Cornwall, an R&D facility that combines their love of nature with innovation, from testing natural dyes, to mimicking shapes found in nature.
Bird are not just slapping a "green" label on frames and calling it a day. As a B Corp, the brand is verified to meet the highest standards of environmental impact, it shows the brand is all in on making a positive impact, socially and environmentally. It also means they're an open book to their customers, making their supply-chain public, and having one of the most in-depth carbon emissions reports in the industry. Each frame has an average CO2 footprint of 1.09Kg, that’s less CO2 than taking a 10-minute shower.
Why Sustainable Eyewear Matters
In today's world, consumers are increasingly seeking sustainable options in all aspects of their lives, including eyewear. Opticians can attract and retain customers by offering eco-friendly frames that align with their values.
By stocking credible sustainable products, opticians play a vital role in reducing the industry's carbon footprint and promoting responsible manufacturing practices. And while sustainable frames used to come with a compromise on design, durability and finish, Bird has bucked this trend to create beautiful high-quality frames that challenge the very best in the industry.
Bird Eyewear believe everyone has the right to see nature and be inspired by it. Good choices have an impact, and this has become a reality through the Bird Forest, a tree-planting project across Devon and Cornwall where the team are planting over 10,000 trees themselves, creating a bio-diverse woodland that promotes carbon reduction goals, this has become a key story for customers who are able to join the team on planting days
Why Choose Bird Eyewear? Style and Substance.
Bird Eyewear only work with independent opticians, and know the importance of individuality. Frames are designed with optics, fashion and sustainability in mind, appealing to a wide range of customers, and easy to handle, glaze and dispense. Never compromising on quality or craftsmanship, their collections go the extra mile with natural dyes, gold-inlays, matte and gloss finishes, and every pair carries their recognisable temple motif.
This Spring, Bird has pioneered a world exclusive launch with the WWF – bringing the very first optical range from the world's most well-known nature brand. Inspired by two mighty trees, the Sorva and the Kapoc. Six striking frames that feature a hand-scraped top-half that mimics the texture of wood. With deforestation and wild-fires on the rise, the WWF collection raises awareness of these issues, and celebrates the natural world. Beautifully crafted with a no-compromise approach to the high-quality finish. 100% of all profits will go to supporting local projects that protect the rainforest. Including safeguarding and supporting indigenous tribes that live and thrive in the Amazon rainforest.
Visit us today to view the full collection